Bob Hurley (left) thanks THA for his Super Hero Award as CEO Aaron Darden looks on. THA’s 50th Anniversary Luncheon Employees were formally introduced to the new logo at THA’s 50th Anniversary Luncheon and the result was both welcoming and positive. The luncheon, which took place September 29, 2017, at the Oklahoma Jazz Hall of Fame, featured speeches from former and current THA residents, included a special presentation of state and city government proclamations and a commemorative video presentation. Festivities culminated with the introduction of a new THA award, “The Super Hero Award,” which was given to Bob Hurley of Bob Hurley RV for his outstand­ ing philanthropic activities that have included providing Christmas gifts to THA families. Staff members from the Rental Assistance Department enjoy the festivities at THA’s 50th anniversary luncheon. The new face of THA As THA rounded the corner on its 50th year, it was decided that the look and feel of the agency needed to evolve as well. From overhauling the website to creating a new logo, the THA brand reintroduced itself to the Tulsa community in a grand way. By the end of 2017, THA had received three international awards for its new branding efforts and had garnered the respect of the marketing community in the U.S. THA employees enjoyed a tasty meal as well as good conversation at the 50th anniversary luncheon. 15 Beth Cole is one of the THA staff members featured in the “I AM THA” marketing campaign. “I AM THA” In October, THA launched an innovative marketing campaign called, “I AM THA.” The year- long campaign featured THA employees in YouTube videos and on community billboards showcasing a lighter, caring, and more humanized side of both themselves and the agency.